As a digital marketer, I know how crucial keyword research is for a successful SEO campaign. The right keywords can help you rank higher on search engines, drive more traffic to your website, and ultimately increase your revenue. But with so many keyword research tools available, it can be overwhelming to choose the right one. In this article, I am going to review LongTailPro, and explain why it is the ultimate keyword research tool.

 

Introduction to LongTailPro

LongTailPro is a cloud-based keyword research tool that helps you find profitable long-tail keywords for your website. It was created by Spencer Haws, a successful online entrepreneur who has been in the SEO industry for over a decade. LongTailPro has been one of the most popular keyword research tools in the market since its launch in 2011.

Why keyword research is important for SEO

Keyword research is the foundation of any successful SEO campaign. It involves identifying the keywords that your target audience is searching for on search engines. By optimizing your website for these keywords, you can rank higher on the search engine results pages (SERPs) and attract more traffic to your website.

Without proper keyword research, you may end up targeting keywords that are too competitive or irrelevant to your business. This can lead to low rankings, low traffic, and reduced revenue. By using a keyword research tool like LongTailPro, you can find the right keywords that will drive targeted traffic to your website.

Features of LongTailPro

LongTailPro has a wide range of features that make it an excellent keyword research tool. Here are some of its key features:

Keyword Competitiveness Score

LongTailPro's Keyword Competitiveness Score (KCS) is a unique feature that helps you identify the difficulty of ranking for a particular keyword. The KCS ranges from 0 to 100, with 0 being the easiest and 100 being the most difficult. This feature helps you avoid targeting keywords that are too competitive for your website.

Keyword Suggestions

LongTailPro provides a list of keyword suggestions based on your seed keyword. You can filter the results based on factors like search volume, advertiser competition, and average CPC (cost per click). This makes it easy to find profitable long-tail keywords that you may not have discovered otherwise.

Rank Tracker

LongTailPro's Rank Tracker helps you track the rankings of your website and your competitors' websites for specific keywords. This feature helps you identify opportunities to improve your rankings and stay ahead of the competition.

How to use LongTailPro for keyword research

Using LongTailPro for keyword research is easy. Here is a step-by-step guide:

1. Enter your seed keyword in the search box.

2. Select your country and language preferences.

3. Click the "Generate Keywords" button.

4. Review the list of keyword suggestions and filter them based on your preferences.

5. Analyze the Keyword Competitiveness Score (KCS) for each keyword.

6. Select the keywords that are relevant to your business and have a low KCS.

7. Use these keywords to optimize your website's content and meta tags.

Benefits of using LongTailPro for keyword research

There are several benefits of using LongTailPro for keyword research. Here are some of the most significant benefits:

Finding Profitable Long-Tail Keywords

LongTailPro helps you find profitable long-tail keywords that are easy to rank for. These keywords have less competition and are more specific to your target audience. By targeting these keywords, you can attract more traffic to your website and increase your revenue.

Saving Time and Effort

LongTailPro saves you time and effort by automating the keyword research process. You no longer have to manually search for keywords or analyze their competitiveness. LongTailPro does all the work for you, so you can focus on other aspects of your SEO campaign.

Competitive Analysis

LongTailPro's Rank Tracker feature helps you analyze the rankings of your competitors. By understanding their strengths and weaknesses, you can identify opportunities to improve your own rankings and stay ahead of the competition.

LongTailPro vs other keyword research tools

LongTailPro is not the only keyword research tool available in the market. Here is how it compares to some of its competitors:

Ahrefs

Ahrefs is a popular SEO tool that offers keyword research, backlink analysis, and site audit features. While it is a comprehensive tool, it is more expensive than LongTailPro and may not be suitable for small businesses or individuals.

SEMrush

SEMrush is another comprehensive SEO tool that offers keyword research, site audit, and competitor analysis features. While it is a powerful tool, it is more expensive than LongTailPro and may not be suitable for beginners.

Google Keyword Planner

Google Keyword Planner is a free keyword research tool offered by Google. While it is a useful tool, it does not provide as much data as LongTailPro and may be too basic for advanced users.

Customer reviews of LongTailPro

LongTailPro has received positive reviews from its customers. Here are some of the reviews from popular review websites:

G2

LongTailPro has a rating of 4.3 out of 5 on G2, based on 87 reviews. Customers have praised its ease of use, keyword competitiveness score, and customer support.

Trustpilot

LongTailPro has a rating of 4.2 out of 5 on Trustpilot, based on 35 reviews. Customers have praised its keyword research capabilities and affordability.

Capterra

LongTailPro has a rating of 4.5 out of 5 on Capterra, based on 59 reviews. Customers have praised its keyword suggestion and competitor analysis features.

Pricing and plans for LongTailPro

LongTailPro offers three pricing plans:

Starter

The Starter plan costs $37 per month and includes 800 keyword lookups per 24 hours, 30 tracked keywords, and 1 simultaneous login.

Pro

The Pro plan costs $67 per month and includes 2500 keyword lookups per 24 hours, 200 tracked keywords, and 2 simultaneous logins.

Agency

The Agency plan costs $147 per month and includes 6000 keyword lookups per 24 hours, 1000 tracked keywords, and 5 simultaneous logins.

LongTailPro also offers a 7-day free trial for new customers.